The Label Unwrapped: The History of Canned Salmon Labels

Celebrating the creativity and artistry of canned salmon labels over a 150-year history from Canada’s west coast canneries.

Exhibit Details

Since 1870, over 200 salmon canneries have been in operation on Canada’s west coast. Through the years, companies have competed to find creative ways to sell their canned salmon. This exhibit explores some of the colourful and thought-provoking labels from salmon canneries throughout British Columbia. The Label Unwrapped is a visual feast. This imaginative, multi-coloured and interactive exhibit features giant cans and a life-size comic book to allow the visitor to explore the label artwork. The exhibit also considers big ideas like Canadian identity, patriotism, and creative advertising to children. It will leave the visitor thinking about how product packaging is designed to attract our attention today. The exhibit will run May 2019 to Spring 2021.

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