Shark Truth’s Happy Hearts Love Sharks is an annual contest urging couples of partial or full Chinese descent to restrain from serving shark fin soup at their wedding receptions. Shark fin soup is a Chinese delicacy symbolizing status and respect that is commonly served as a part of the ceremonial meal.

Shark Truth is a non-profit organization working to educate people about the “mass decimation” of sharks worldwide, mainly due to harmful finning practices.

In a recent posting on the Shark Truth website, [founder Claudia] Li said 73 million sharks are poached for their fins each year — a rate that could drive 25 species to extinction this century.

Starting on February 14th, couples can make their pledge online. On June 8th, World Oceans Day, the general public can vote to determine which couple could win their honeymoon, which is a six-day cruise to the Galapagos Islands.

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